Greeting Card Consulting
After much demand, I am now offering
on-line classes, webinars and private consultations
for greeting card designers and those interested
in getting into this creative field
A bit about me: I'm an award-winning 30+ year veteran of the stationery industry. I started in this business with my on line back in 1983. This was the dawn of "alternative" cards (i.e. not Hallmark or American Greetings) so I've grown and developed with this industry, watching it change and morph over the decades.
Over the years, I have licensed my work (cards, notes, buttons, mugs, etc) to most major independent publishers such as Recycled Paper Greetings, Papyrus, Smart Alex, American Postcard, Nobleworks, et.al. I am also a freelance writer/editor for Avanti Press. (see partial portfolio HERE)
I've been teaching Greeting Card Design and Marketing at Parsons/The New School University since 1998.
After so many years in this biz, I have a finely tuned, well-honed understanding of what makes a great greeting card.
And no, the best/funniest design doesn't always win. An idea may be hilarious or beautifully drawn but not be sellable. Yet a basic graphic with a simple message may hit the sweet spot with consumers, and fly off the racks.
It's my job is to help you find that sweet spot!
To that end, I offer a a variety of courses and consultations for those who are entering, thinking of entering, or already in the stationery industry
If I had known all this when I was first starting out, I would have saved myself literally thousands of dollars, hours of wasted time and a lot of head-banging and grief!
Personalized One-on-One Consult
Above, plus TWO one-hour video chats to be scheduled at our mutual convenience to discuss tweaks/improvements to each card as well as an overview of the industry with some ideas about how to proceed.
(additional one-hour video chats available. $50 when purchased with the evaluation. $100 when purchased separately. Please see payment form below)
I also work as an agent, representing my clients' work to the greeting card industry. I work in various ways: on a commission basis and/or on a collaborative basis. Please note, however, that I do not review portfolios with an eye towards representation, without the client first going through the above review process.
Once I have your info and payment, I will send you an email instructing you where/how to send your portfolio. (see payment form below)
Have you been considering developing your own line of greeting cards, perhaps marketing them yourself, but have no idea where to begin?
This friendly, interactive webinar will give you an overview of the state of the industry, recent (big!) changes, shifts in marketing, new trends, market demographics, production options, and of course valuable information about what makes cards sellable.
$75 for one person
6-Week On-Line Course
This class is designed for those who either already have their own lines -- finished or in development -- or are ready to bring their cards into production.
Each Skype session/discussion runs a minimum of 90 minutes, possibly longer, depending upon the needs/questions of the group.
Each course is limited to 4 students
My Greeting Card Bible
This book, developed over decades, is invaluable for anyone starting out in the card biz, thinking about going in to the card biz, or in the midst of developing a card line. This handy PDF file includes all the handouts I've prepared for my university students over the years, including technical specs, the results of multiple group brainstorming sessions, and a listing of the US (and some UK) publishers who buy freelance designs for cards, what they are looking for and how to submit.
$9.99 for PDF